Red Knot

It seems to be a common rule that when startups and tech companies reach a certain revenue level, they start hiring native speakers to appear more professional. They hire native narrators for YouTube videos, native copywriters, native social media people, and native technical writers. Those lowly non-native tutorials from our Maya from India will be…

When I tell someone about my new business, I usually get two reactions. First, they think it is an interesting idea. Second, they tell me I’m bonkers because ChatGPT will do it for free. Let me get this straight – I’m worried about many things when starting my business. I’m worried about the economy, about…

I just closed the tutorial section of a smaller IaaS company from an unnamed country. The company in question presents detailed documentation as one of the main selling points – “Every topic is covered, you won’t get lost”. They are shy of 40 employees, one technical writer, some marketing people. And I counted over 2800…

GitBook has become the go-to documentation tool for many smaller companies. Startups routinely use GitBook pages instead of the traditional docs section. And for a good reason – it doesn’t take much effort to learn, and it is very convenient in case you have already started some documentation on your GitHub.In this tutorial, we’ll show…

When you start a tech company, you write a blog. That’s just what everyone does. After all, you’re also reading this on a company’s blog. But many times, it is better for your company not to rush having a blog, especially if you can’t invest time and/or money. I see so many awesome startups who…

Improving technical documentation is usually not high on the priorities list. There is only this vague sense that someone somewhere should work on the docs eventually. That is especially true for start-up businesses and small companies. Who has time to write some lame Get Started guide, when you’re in the middle of finishing that new…